Catch some rays, not wrinkles: NIVEA brings the heat to Cape Town

Cape Town was buzzing with sun, style, and a whole lot of skincare magic as NIVEA launched its Q10 Triple Wrinkle Defence Daily UV Fluid SPF50. This isn’t your run-of-the-mill sunscreen – think of it as your triple-threat skincare BFF, taking on UV rays, ageing, and glycation all in one go. With powerhouse ingredients like Q10 and Glycostop, it actually helps prevent and reduce wrinkles by tackling 68% of skin glycation, one of the sneaky culprits behind ageing. Summer just got smarter, sassier, and way more glowing.

Hosted at the Rooftop on Bree, the event brought together industry insiders, dermatologists, media, and influencers for a momentous celebration of the next leap in SPF technology.

The star-studded event was a full sensory experience from live music and cocktails to an energised atmosphere that set the stage for discovery. Guests explored the science of SPF through interactive activities, including dermatologist-led skin scanning sessions and the engaging Sun Print Activity, which revealed the unseen effects of sun exposure.

 

Key moments included insights from Masindi Siaga, Senior Brand Manager of NIVEA, who shared the brand’s vision for advancing sun protection. “We’re not only celebrating innovation in face care, but also reassuring NIVEA users that we have their skin’s best interests at heart. We are confident that NIVEA offers the right skincare solutions for the South African climate, helping consumers stay protected and confident under the sun every single day. By partnering with retailers who share in the importance of Suncare, we’re able to bring advanced SPF innovations closer to South Africans in a way that is fun, engaging, and accessible. This event it’s about creating moments that inspire people to protect their skin, embrace their glow, and live a little.”

Dr Lauren Knight also captivated the audience with an interactive discussion on the importance about SPF, unpacking the critical role of sun protection in skin health.

The event highlighted NIVEA’s breakthrough in SPF progress with the new NIVEA SUN Protect and Moisture Invisible Finish SPF 50. It is an ultralight fluid texture and water-resistant. It provides deep moisture, which is great for the skin without leaving a dreaded white cast over the skin. The fast-absorbing formula has been specially formulated for everyday use.

The NIVEA Q10 Triple Wrinkle Defence Daily UV Fluid SPF50 is designed to boost skincare needs, ensuring: It protects against UVA/ UVB rays, It helps prevention 68% of glycation and it  visibly reduces existing wrinkles.

The non-greasy formula strengthens anti-ageing and UV defence efforts. Through the NIVEA Q10 Triple Wrinkle Defence Daily UV Fluid SPF50 and the new NIVEA SUN Protect and Moisture Invisible Finish SPF 50  NIVEA shows its commitment to delivering high-quality and effective products to consumers.

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